• Sierra Jeep: Coming to Southern California in 2012

    Sierra Jeep: Coming to Southern California in 2012

    Sierra is bringing the Jeep brand to the Los Angeles and Inland Empire areas of Southern California.

    Our new Jeep Dealership for the Los Angeles and Inland Empire areas, Sierra Jeep, will be opening sometime in 2012.

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  • Jeep Wrangler, New Heart, Same Soul

    Jeep Wrangler, New Heart, Same Soul

    40 percent more horsepower. 10 percent more torque. 26 percent faster 0-60 mph. Wrangler kicks it up more than just a few notches. The 3.6L Pentastar V6 engine delivers 285 horsepower and 260 pound-feet of torque. All this power and improved fuel efficiency.

    ADVENTURE LONGER
    Jeep® Wrangler is known for its ability to push boundaries. The world just got smaller with significant improvements in both performance and fuel economy, ...

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  • Jeep Patriot: Best Priced SUV in America

    Jeep Patriot: Best Priced SUV in America

    The 2012 Jeep Patriot 4x2 offers up to 29 MPG. Patriot 4x4 offers up to 28 MPG. This advanced engineering technology helps Patriot attain up to 394 miles on a tank-full.

    ALL-WEATHER WARRIOR

    Being prepared can make all the difference. For the ability to handle rough weather, deep snow, sand and other low-traction surfaces choose the available Freedom Drive I™ full-time, active 4WD system with lock mode. For ...

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Lathrop G. Hoffman, Chairman of the Board, Sierra Autocars, Inc.

Lathrop Hoffman "We are here to make you happy"

Lathrop G. Hoffman, Chairman of the Board, Sierra Autocars, Inc.

“We are in this business for the long haul, so we must treat our customers with the respect and dignity they deserve or we could not continue to grow.”

 

The Sierra Mission

  • At Sierra, we see each customer and every one of us as members of one family.
  • We are dedicated to a tradition of courtesy, honesty, and continuous improvement in our work.
  • We take great pride in ourselves, our community and the delivery of value to our customers.

Mr. Hoffman has been in the automobile business for over 50 years. His tradition for integrity and fairness to his customers is well known. He has served on many dealer councils , chambers of commerce, non-profit boards and many other Southern California community committees.

His passion for fairness is well distributed throughout the Sierra Family of Dealerships by his own family. His eldest son Peter is the President of the auto group and he continues his father’s tradition of integrity and honesty in his leadership of the entire Sierra Auto group, as well as the Acura and operations headquartered in Alhambra that serves the greater Los Angeles area. Daughter Mary Fahey, is the Business Manager of the group’s corporate headquarters, Sierra Pursuits, Inc. and daughter Elizabeth works in the main dealership office. All of the Hoffman family works together to continue the tradition and commitment to total customer satisfaction.

Home

At Sierra Jeep, we will be offering new 2012 and used Jeep SUV’s for the Los Angeles and Inland Empire areas. Our Sierra Jeep sales staff will help you find that new or used Jeep you’ve been searching for in this part of the Southern California area.

For years, our trusted financial staff at our other Sierra dealerships have offered expert advice for those seeking a new car loan or lease. Sierra Jeep auto services don’t stop there. Sierra Jeep customers will be able to come in and take advantage of our knowledgeable Jeep service & auto repair technicians, along with a fully-stocked inventory of Jeep accessories & parts.

Sierra Jeep coming soon, we can’t wait to see you!